All products donate to our mental health charities

Our Charities

Who do we support?

Money from all of our products (excluding Greeting Cards) goes to our charities - see individual product pages for exact amounts.


THEIR WORDS: The Mix offers confidential, digital, multi-issue support to ensure the physical and mental wellbeing of young people under 25.  The support provided is implemented digitally through engaging content, social media, discussion boards, one to one chats, a free phone helpline, crisis messaging text service and counselling.

Working through the channels young people turn to first, The Mix connects young people to their peers and to experts to talk about everything from money to mental health, homelessness to jobs, break-ups to drugs and more. The Mix provides information and support services to over 3 million young people in the UK every year.

Whatever issue a young person is facing, The Mix is always there for them.

“I felt like I was talking to a friend, and a real human being who wouldn’t judge me and only wants to help me out. Never did I feel like they didn’t care or I was just another kid. I felt important to them and I knew that I could tell them anything and they would only use that to find the best help for me.” – The Mix User

OUR WORDS:  The Mix is a truly exciting charity, that knows exactly how to engage with the young people they support - a generation who are bearing a burden of an increasingly changing world at a frantic pace, unlike many generations before them. They offer such a vibrant and engaging service that truly speaks to the young people they are there to support, and crucially in a language they understand.  By spearheading campaigns such as Heads Together, which has gained huge media and social awareness, they have helped to create an entire movement that people actually want to be a part of.  They have encouraged the younger generation to fight hard for their mental health, and are at the forefront of ensuring a change of attitude that good mental health becomes the norm for the generations ahead.  We are so excited to be a part of their journey.



THEIR WORDS:  Our mission is to connect Black individuals and families with free mental health services — by professional Black therapists, specifically for Black trauma. To make this happen, we want to make mental health topics more relevant and accessible for all Black people in the U.K., removing the stigma and remodelling the services to be relevant for the Black community.

The Black Minds Matter U.K. fund is therefore used to cover the cost of the services you need most — including up to 12 sessions of therapy. With a growing collective of certified, professional, culturally competent therapists — beginning your journey towards improved mental health is as easy as browsing the collective, choosing a therapist and arranging a consultation. Your therapist will then contact us to confirm your assessment, and we’ll cover the cost. So there’s no paperwork for you, just a safe space for your journey to begin.

Set against the backdrop of the pandemic, which disproportionately affects Black people, and the growing Black Lives Matters movement — there has never been a more important time for Black individuals to begin their journey of improved mental wellbeing. We are here to support you, every step of the way.

OUR WORDS:  There really isn't much more we can add that would benefit what has already been said above - there has never been a more necessary resource provided at the exact right time. We are privileged to have watch Black Minds Matter UK grow from its very first day and hope to continue to support them for many years to come.


THEIR WORDS:  Established in 1949 by neurochemist Dr Derek Richter, frustrated at the lack of funding in the field of mental health, the Mental Health Foundation is dedicated to finding and addressing the source of mental health problems.  Our vision is for a world with good mental health for all. Our mission is to help people to thrive through understanding, protecting and sustaining their mental health. Good mental health is fundamental to thriving in life. It is the essence of who we are and how we experience the world. Yet, compared to physical health, so little is commonly known about mental ill health and how to prevent it. That must change.

OUR WORDS:   This wonderful charity focuses on everyday common stresses that affect people from all backgrounds across various points of our lifetimes. Things that can turn into crippling problems - and things that we ALL go through.  Although treating the symptoms is vital, just like with any physical health issue, prevention is better than a cure.  By identifying the complex issues that affect our mental health and wellbeing, this charity is aiming to educate through pioneering research and practice how we can all achieve a healthy and fulfilling life no matter what we are faced with.



THEIR WORDS:  Founded by Adv. Maria Jammal and her husband Dr. Essam Daod, alongside psychologist Mohammad Mansur, after travelling to Lesvos in Nov 2015 at the height of the Syrian regugee crisis, Humanity Crew is an international aid organization specializing in the provision of first response mental health interventions and psychological aid to refugees.  We work to deploy mental health and psychosocial support to displaced populations in order to improve their mental health and wellbeing, to restore order in their lives, and to prevent further psychological escalation. We are a dedicated team of mental health experts, professional volunteers, researchers, and staff who ensure that all our programs are continually developing and that we are constantly evolving to fit the ever-changing crises and are able to provide our services to the best of our ability - through the provision of MHPSS services, an Online Clinic, Research & Awareness, and Training/Workshops.  Dr Daod states: " We need to acknowledge that first aid is not just needed for the body – it also has to include the mind and the soul. The soul is hardly visible, but the damage can be there for life".  

Humanity Crew seek to create a world in which mental health support is a fundamental component in all emergency efforts for victims of humanitarian crises.

OUR WORDS:  This charity is providing front line mental health aid to people who need it the most - the traumatic events of leaving your home in such circumstances, risking your life in the escape, and having nowhere and nothing to go to, can only be catastrophic to a person's mental wellbeing.  But, as Dr. Daod states, " for every 100 funds established for food and medical aid, you might find just two or three devoted to mental health", this is an overwhelmingly underfunded area of essential aid, and one we hope in our own small way to help make a difference in addressing.


THEIR WORDS:  Our mission - ‘To be the UK’s most recognised and trusted support service for families suffering prenatal/antenatal and postnatal illnesses.’

The PANDAS Foundation is here to help support and advise any parent who is experiencing a perinatal mental illness.  We are also here to inform and guide family members, carers, friends and employers as to how they can support someone who is suffering.  Our aim is to make sure that no individual, family or carer feels as if they are alone. We have a variety of support services available to ensure that help is delivered in a way to suit you.

OUR WORDS:  This charity is of very personal interest to me - having suffered PND with my first son, and severe antenatal anxiety and panic attacks with my second.  Through support groups, a helpline and a plethora of online and published resources, PANDAS aims to support anyone struggling with mental illness in their family lives, and guide those in need through the intense difficulties many of us face in adjusting to life with children - often in the face of a society that seems constantly to judge the many complex choices parents have to face from pregnancy through to birth and beyond.  PANDAS are definitely here to pick up the pieces and help pave the way towards a stable family life, and we are thrilled to be able to support their work.